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The insights consumer analysis project: INCONSUMER; analyses consumer behaviour and trends related to businesses products and services. This is a tool for improving the launching of new products to the market, investigating consumer preferences with implications on product design, packaging or its own approach, its relationship with competition and its adaptation to the market situation.

Moreover, this service can adapt the existing products to consumer demand, through a qualitative or quantitative analysis, in order to improve them in different areas, that is to say, it is an essential tool for the marketing, R&D and quality control departments.

Companies can request an individualised report to help them ensure the success of products in the market through consumer research, allowing access to consumers (target audience) to receive an operated feedback about their products, services, brands and organisations, involving them in their innovation processes and optimising the strategies to be followed.

Estudo do consumo no almorzo

Estudo do consumo de viño

Estudo do consumo de peixe

Estudo do consumo de froitas