The project of the Galician Food Programa para a Mellora Competitiva das Empresas do Mar 2024 (Competemar) is an initiative that serves as an accelerator of the internationalization of Galician companies in the seafood industry. It is financed by the Xunta de Galicia through the Consellería do Mar.
Project objectives
The objective of Competemar is to enhance and improve the competitiveness factor to ensure the sustainable growth of the seafood sector. To this end, three central objectives are established:
- Identify new international markets of opportunity for the sector.
- Provide companies in the sector with useful tools that facilitate decision-making in the adoption of new marketing strategies, optimizing available resources, and increasing their competitiveness in target markets.
- Implement a check system aimed at supporting the participation of SMEs in international missions organized within the framework of the project.
For this, a strategy has been defined based on providing a complete package of services to promote international implementation and commercial development to the group of participating companies.
Resources available to participating SMEs
The project is aimed at two target markets for the seafood sector that are in the definition phase, guided by the expectations and interests of Galician companies in the sector. The international strategy will be aimed at these two markets, but part of the educational support and training is designed from a global perspective.
The resources to which companies participating in Competemar will have access are:
- Training and training program. A training program will be offered to companies focused on international trade, through which they will have the opportunity to receive support and recommendations to develop a personalized internationalization strategy.
- Business and target market information service. Reports on the sector and each of the selected target markets will be made available, as well as information days on the selected markets.
- Trade missions, B2B events, matchmaking and networking in target markets. Competemar will organize B2B agendas in trade missions for the selected companies.
- Internationalization checks. A check system will be implemented to support the participation of companies in international missions of €2,000.