INMARKET, is a strategic information system based on a competitive surveillance system
specialised in food and beverages that seeks to identify opportunities and threats
The Inmarket project is a strategic information system based on a competitive surveillance system specialised in food and beverages that seeks to identify opportunities and threats, allowing the identification of elements of the competitive environment that may influence the development of the organisation, in order to facilitate the taking of strategic decisions.
On the other hand, it makes it easier to obtain and systematise information of the global market for food and beverages, establishing a strong competitive intelligence tool, which provides the possibility of knowing and adapting to the latest trends of the global foods and beverages market. In order to do so, the Mintel database of foods and beverages is used, which is an online tool of information of new of food and beverages releases from all around the world.
The CLUSAGA performs a deep analysis on markets and competitors, new products, ingredients, containers and packaging, technologies and patents, distribution channels, new trends and other aspects of a personalised service that contributes to a better knowledge of the market and trends for products or processes innovation and improvement.
