The Galicia Food Award for market strategy and internationalization is aimed at awarding the effort of companies and organizations of the food and beverage industry to access, develop and consolidate their position in the national and international market. Innovation in the strategy of marketing and internationalization, the evolution and dynamism and the development of its marketing plan for the positioning in new niches and the orientation to the consumer will be valued, adapting itself to the new consumption trends.
This award was granted in the first edition of 2015 to the Regular Council of the Rías Baixas Denomination of Origin, due to its cooperative relationship among the 180 wineries that constitute it, its constant growth and consolidation in sales abroad and for its quality promotion work.
In the second edition 2016, the prize was granted to Torre de Núñez, company with 50 years of history dedicated to the traditional and artisan elaboration of ham and processed meat. The aspects that were valued:
- High growth potential in a short time. In particular, the value of the internationalization project, developed in collaboration with the Master of Foreign Trade of the University of Compostela, in which an Internationalization Plan and the creation of an export department were designed.
- Export to 18 countries in Europe, Central America and Asia. According to their export plan, by 2016 they expect to increase the current export quota (10%), consolidating current markets and entering in new ones.
- Contribution to the promotion of quality and image of traditional Galician products abroad.
In the third edition 2017 the company granted was Ingapan. The Ingapan Group is a family business dedicated to the manufacture of frozen bakery, specializing in Galician empanadas, bread, fifth-range dishes and confectionary. It begins its activity in 1959 in a small bread workroom in Lugo. Nowadays, the company is a leader in Spain and Portugal and has presence in 19 countries.
In the fifth edition, the winner of the Galicia Food Award 2019 was Grupo Nueva Pescanova for its campaign La ciudad que nació del mar, a documentary in which you can see the resurgence of a locality with hardly any resources or social or economic stimuli from Namibia, Lüderitz, thanks to the boost of the fishing industry of the entity almost 30 years ago. From the point of view of communication, the documentary is an awareness initiative, a tool to raise awareness of the important role that companies are called to play in the search and development of responsible and sustainable production models.