Markets

Markets and internationalization

the objective is to strengthen the adaptability and market positioning of the cluster companies

The Strategic Plan for the Food Cluster of Galicia establishes in its “Axis 2. Markets and internationalization; adaptation to changes in consumption and promotion of new models and marketing channels”, among others, the following measures:

• Development of information services, analysis and prospecting of markets and consumer trends
• Promotion of the internationalization of companies
• Collaborative actions by market segments and distribution channels linked to the projection of the Galicia brand
• Development of E-Commerce and digital marketing

The objectives are to increase the number of food companies that regularly export and that are present in electronic commerce platforms, in addition to promoting cooperation between food companies in the field of marketing and with companies from other related value chains, and to project the Galicia brand image in the food sector.